The Accredited Investor's Guide to the 40/30/30 Diversified Portfolio Model
- Technical Support
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- Jan 29
- 5 min read
If you've been managing wealth for any length of time, you've probably heard the 60/40 portfolio preached like gospel. Sixty percent stocks, forty percent bonds: simple, elegant, and for decades, surprisingly effective.
But here's the thing: markets evolve. And the old playbook? It's starting to show its age.
The 40/30/30 portfolio model has emerged as a compelling alternative for accredited investors looking to build more resilient portfolios. Let's break down what it is, why it works, and how you might implement it.
The Problem with 60/40
For most of modern investing history, stocks and bonds moved in opposite directions. When equities tanked, bonds rallied, cushioning the blow. This negative correlation was the secret sauce that made 60/40 portfolios so appealing.
Then 2022 happened.
Both stocks and bonds declined together, leaving traditional portfolios with nowhere to hide. The culprit? Macroeconomic forces like persistent inflation and aggressive interest rate hikes created conditions where both asset classes moved in tandem. That diversification benefit everyone counted on? It vanished precisely when investors needed it most.
This wasn't a one-off anomaly. As economic conditions become more volatile and interconnected, relying solely on stocks and bonds to balance each other feels increasingly risky.

Enter the 40/30/30 Model
The 40/30/30 portfolio restructures the traditional allocation by introducing a third pillar: alternatives. Here's how it breaks down:
40% Public Equities – Your growth engine, capturing market appreciation over time
30% Fixed Income – Bonds and similar instruments providing stability and income
30% Alternative Investments – The new diversification layer
The math is straightforward. You're redirecting roughly 20% from equities and 10% from bonds into a dedicated alternatives sleeve. But the strategic implications run much deeper.
The core idea is that alternatives: things like private equity, real estate, infrastructure, and hedge funds: often behave differently than traditional markets. They're not perfectly correlated with stocks or bonds, which means they can provide genuine diversification even when those two asset classes decide to move together.
Why Alternatives Matter More Than Ever
Let's talk about what makes alternatives so valuable in today's environment.
Reduced Correlation: The whole point of diversification is owning assets that don't move in lockstep. Many alternative investments have historically shown lower correlation to public markets, providing what portfolio strategists call "multiple layers of fortification."
Inflation Protection: This is huge. Assets like infrastructure, pipelines, and cell towers often have inflation adjustment clauses baked into their underlying contracts. When prices rise, so do the revenues from these investments. That's a natural hedge you won't find in most traditional bonds.
Income Generation: Many alternatives produce steady cash flows independent of market sentiment. Real estate syndications, for example, generate rental income regardless of what the S&P 500 does on any given Tuesday.
Access to Different Return Drivers: Private equity captures value through operational improvements and strategic acquisitions: returns that aren't tied to daily market fluctuations.

The Numbers: Performance in Practice
Here's where it gets interesting. Research from the CFA Institute found that shifting from a 60/40 allocation to 40/30/30 improved the Sharpe ratio from 0.55 to 0.75 between 1989 and early 2023. For the uninitiated, the Sharpe ratio measures risk-adjusted returns: essentially, how much return you're getting per unit of risk you're taking.
A higher Sharpe ratio means you're being compensated more efficiently for the risks in your portfolio. That's the whole game.
J.P. Morgan's research suggests even more modest alternative allocations can make a meaningful difference. Adding 25% in alternatives to a traditional portfolio could boost returns by roughly 60 basis points: that's an 8.5% improvement on projected 7% annual returns.
Now, here's the honest truth: 40/30/30 portfolios have historically underperformed pure 60/40 allocations during extended bull markets. When equities are ripping higher, having less exposure to stocks means capturing less of that upside.
But that's the trade-off. You're exchanging some growth potential for improved downside protection and smoother returns over time. For many accredited investors: especially those focused on wealth preservation: that's a trade worth making.
Building Your Alternatives Sleeve
As an accredited investor, you have access to opportunities that aren't available to the general public. This is where the 40/30/30 model really shines.
Your 30% alternatives allocation can include several categories:
Enhancers
These are strategies designed to deliver better outcomes than their traditional equivalents. Private equity is the classic example: you're essentially buying companies, improving them, and selling at a premium. Other options include 130-30 funds that take both long and short positions.
Hedging Strategies
Direct investments in infrastructure and real estate with built-in inflation protections fall here. Think toll roads, data centers, renewable energy projects, or multifamily housing with annual rent escalators.
Diversifying Strategies
Hedge funds employing market-neutral approaches, managed futures, or global macro strategies can provide returns uncorrelated to broader markets.

Digital Assets
For investors comfortable with emerging asset classes, institutional-grade cryptocurrency exposure can add another diversification layer. Bitcoin, in particular, has shown relatively low correlation to traditional assets over longer time horizons.
At Mogul Strategies, we believe the most effective alternative allocations blend traditional opportunities with innovative digital strategies. The future of portfolio construction isn't about choosing between old and new: it's about combining them intelligently.
Implementation Considerations
Before you restructure your portfolio around the 40/30/30 framework, keep a few things in mind.
This isn't one-size-fits-all. The 30% alternatives allocation can and should vary based on your specific goals, risk tolerance, time horizon, and market outlook. Some investors might go heavier on alternatives; others might start with a more modest allocation while they build familiarity.
Manager selection matters enormously. Unlike index funds that track a benchmark, alternative investments depend heavily on manager skill. Due diligence isn't optional: it's essential. The spread between top-quartile and bottom-quartile private equity managers, for example, can be dramatic.
Liquidity requirements are different. Many alternatives have lock-up periods or limited redemption windows. Make sure your allocation accounts for your actual liquidity needs. The last thing you want is being forced to sell at an inopportune time because you overcommitted to illiquid investments.
Complexity increases. Managing a 40/30/30 portfolio requires more attention than a simple two-fund solution. You're dealing with different managers, varying reporting schedules, and more moving parts. Working with experienced advisors can help navigate this complexity.

Is 40/30/30 Right for You?
The 40/30/30 model makes the most sense for investors who prioritize:
Capital preservation over maximum growth
Smoother returns over time rather than the highest possible peaks
Protection against inflation and macroeconomic uncertainty
Access to institutional-quality investments not available to retail investors
If you're solely focused on maximizing long-term growth and can stomach significant volatility, a more equity-heavy allocation might still be appropriate. But for accredited investors looking to build truly resilient portfolios: the kind that can weather various market conditions without keeping you up at night: the 40/30/30 framework deserves serious consideration.
The traditional 60/40 portfolio served investors well for decades. But in a world of higher inflation, rising rates, and increasingly correlated markets, adding a third dimension to your portfolio isn't just smart: it may be necessary.
At Mogul Strategies, we specialize in helping accredited investors build diversified portfolios that blend traditional assets with innovative alternatives. Interested in exploring how the 40/30/30 model might work for your specific situation? Let's talk.
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